Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 6th edition, has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 375,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
Scott serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to more than 30,000 customers in 90 countries. His current portfolio of advisory clients also includes Mynd, InstaViser, Expertfile, YayPay, RISEcx, Set The Set, VisibleGains, SlapFive, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
In past advisory work, he contributed to successful companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and Kadient (merged with Sant) and served on the board of advisors of Eloqua (IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (sale to Stratasys in 2014).
As a speaker, Scott’s high energy presentations are a treat for the senses. He’s informative, entertaining and inspiring.
That he’s spoken on all seven continents and in over 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. Scott’s keynotes and masterclasses are an urgent call to action. Scale and media buying power are no longer a decisive advantage; what counts today is speed and agility. Real-Time is the mindset for the future – and content rules! His tailored presentations delve deep – offering strategies and tactics that help audiences seize the initiative, open new channels and grow their brand. His groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the newest tools like Newsjacking and to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed as a strategic weapon.
Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but Real-Time is the crucial mindset. With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools — by creating content that they’re eager to share.
Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.
The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don’t struggle to adjust to this new environment – be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile Real-Time mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time sellingmeans gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.
What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the Moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than Laugh-In? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott tells the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
David Meerman Scott leads this live masterclass where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online sales and marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.
The in-person session details a powerful new way to get attention using real-time communications tools including social networking, blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Learn why sales and marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. By the end of the masterclass, participants will be ready to create a cohesive sales and marketing strategy and will know the tactics to succeed.
Top firms and organizations have engaged Scott to present at conferences, expos and meetings, among them: Cisco, Hewlett Packard Enterprise, PwC, GenRe, SAP, Google, Microsoft, Schlumberger, McCormick, Nestle Purina, Amdocs, Jackson Healthcare, Ford Motor Company, Century 21, The New York Islanders, Direct Selling Association, Lewis PR, Insight, Bail USA, Sitecore, TechData, Travel Manitoba, Oticon, Selling Power Magazine, Cycling Sports Group, National Association of Elementary School Principals, Natixis Global Asset Management, Intellisphere, Self Storage Association, Mosaic, Direct Marketing Association, South-by-Southwest, National Healthcare Marketing Summit, Kronos, Public Relations Society of America, National Geographic, Ingram Micro, Abbott Medical Devices, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Dow Jones, SAS, National Investor Relations Institute, The Milken Institute, Entrepreneurs Organization, International Health Forum, Credit Union National Association, Giant Screen Theater Association, Realtors® Conference, National Agri-Marketing Association, Belize Tourism Industry Association and many, many more.
Cualquiera que sea el giro de una empresa, organización o institución, todas tienen un objetivo en común: alcanzar la satisfacción total de sus clientes (internos y externos).
Para lograr esto, no basta con tener materiales de primera calidad, tecnología de punta, procesos estandarizados o certificaciones internacionales. La clave está en brindar un servicio excelente, el cual nos ayuda no solo a tener clientes satisfechos sino leales.
Duración: 90 Minutos
Se dice que el primer instinto es el de supervivencia; esto aplica tanto en la naturaleza como en el mundo corporativo, donde la constante competencia demanda que cada individuo desarrolle habilidades de adaptación.
Para lograr esto, es necesario responder tres preguntas clave:
- ¿Cómo hacemos nosotros para que la competencia mantenga su distancia?
- ¿Cómo puede cada uno de nosotros estar seguro de que está haciendo todo lo que es posible para ganarle a la competencia?
- ¿Cómo corremos más rápido?
Duración: 90 Minutos
La sinergia es la integración de elementos que da como resultados algo más grande que la simple suma de éstos, es decir, cuando dos o más elementos se unen sinérgicamente creando un resultado que aprovecha y maximiza las cualidades de cada uno de los elementos.
Duración: 90 Minutos