Lesley Everett is an internationally acclaimed professional keynote speaker and expert on The Personality of the Brand, and has presented her Walking TALL Methodology in 26 countries across 5 continents to date. She is a regular contributor to UK, US and UAE media, is a published author of 3 books, the latest Corporate Brand Personality (Kogan Page, 2016). Her clients include several FTSE 100 companies as well as The United Nations, Bank of America and GE, and various charities and associations. Lesley is often called upon to comment on people in the public eye on their personal brand and image. She has appeared many times on TV in the UK on BBC News and Sky Business, and in the US she has featured on CNBC, CNN, Fox News, CBS and Bloomberg. Lesley has also had over 200 articles published in print media around the world.
Lesley is the founder of Walking TALL International, with offices in UK, US and Hong Kong. She has created a methodology for Personal Branding that has inspired audiences for the past 15 years. Her materials are continually developed via the interactive research she carries out and she is often quoted by other business professionals. Lesley was awarded the Professional Speaking Award of Excellence in 2010, entering her into the speaker Hall of Fame, and she is a PastPresident of the Global Speakers Federation (2014). She is British and now lives in California.
his keynote or breakout is ideal for personal development and leadership conferences as it focuses on creating your uniqueness and personal brand for greater exposure, visibility and career progression.
It provides proven techniques for taking control of your career and positioning yourself for greater success and authentic impact with every interaction.
Target audience: Graduates, Managers, Leaders, Talent
Lesley will cover:
Why a personal brand is vital for reaching career goals
Creating the foundations of an authentic personal brand
How to build that brand consistently
Becoming well-known for what you are great at
Creating personal impact with every interaction
Developing a pragmatic and sustainable visibility & profile plan
The elements of building a successful & memorable reputation
Style: Content-rich, upbeat, fun, interaction and with a serious personal development and business message
Duración: 30 – 60 Minutos
This keynote is aimed at business leaders and addresses the question of how effectively your corporate brand is being projected via your leadership team and employees. Your company’s brand today is quite simply the perception your customers have of the brand from their experience with your people. This gets talked about. Are you maximising your brand investment or creating risk by diluting it severely?
Target audience: Senior Executives and Business Leaders
Lesley will cover:
How the personality of the corporate brand impacts your bottom line
Where some companies fall short and inadvertently create risk
Corporate culture and people behaviors
Leadership brands and their impact on the business
Putting a strategy in place to address the brand engagement gaps
People brand and the tools to package yours
What do you personally as a leader want to be ‘famous’ for?
Building trust and credibility
Increasing visibility and profile authentically
Creating a culture of authenticity, trust & respect from the top down
Enhancing alignment of people behaviors with the corporate vision
Style: Content-rich, thought-provoking, some interaction with an impactful business message
Duración: 30-60 Minutos